nICOLE BOGLE-DIXON

CREATIVE MANAGER WITH EXPERIENCE IN ART DIRECTON,BRANDING AND VIDEO

01

Creative deck

After pitching my creative concept to the major stakeholders. I selected a location that would enable us to shoot in a variety of elements.

02

Creative team

After signing off budgets and location. Using my past contacts assembled and briefed the creative team.

03

Styling

Working with the stylist I created a shot list containing product skus and image references for each shot.

04

On set direction

I ensured we took full advantage of the location and captured assets for use on all media platforms.

05

Image retouching

I set the colour grade with the photographer then outlined areas for retouching. I worked closely with the retouching team to produce the desired results.

The Brief

Art direction, casting

Showcase the newly rebranded Skin Accumax to its target market. The tone should be playful, youthful, and happy.